The challenge
KFC is one of the world's largest fast-food chains. KFC in Malaysia decided to modernise in-store service with tablets to make ordering more convenient and improve information management in its restaurants.
The main problems of the previous process:
- With traditional ordering, guests wait a long time, which leads to lost customers.
- Orders and the back-end system are not connected in real time, so service is slow.
- Totalling daily orders and material consumption takes a lot of time and is prone to mistakes.
- Managers find it hard to draw up marketing plans in time and adjust material purchasing accordingly.
The solution
KFC in Malaysia chose the multifunctional Chainway P80 industrial tablet for in-store ordering and material management.
Guests place orders quickly on the P80, and the order data is sent to the back-end system over Wi-Fi in real time. Kitchen staff see the order details immediately, which shortens meal preparation. The P80 also supports material management, with fast and accurate data capture that optimises the store's supply.
Configuration: Chainway P80, 2D barcode scanner, NFC, 4G, Wi-Fi, Bluetooth.
The result
- Shorter waiting times: with the P80, guests wait less and are more satisfied.
- A more attractive experience: the digital ordering system draws more young customers.
- Intelligent material management: in-store purchasing and allocation are more accurate, with fewer stock-outs and less waste.
- Up-to-date management view: managers see store performance in time and can align marketing plans with actual trading.
